An eventful week!
In past economic downtimes, independent research has demonstrated that the businesses who increase their advertising spend during difficult times are the ones who survive and thrive afterwards. Jeremy...
View ArticleTalking Shop With VivaKi's Jeff Flemings
I was fortunate enough to catch up with Jeff Flemings, Senior VP of Renaissance Planning at VivaKi, a new unit of Publicis Group S.A. at this year’s ad:tech New York. Jeff was previously founder and...
View ArticleSneak Peek at next week's ad:tech San Francisco-my chat with Drew Ianni
Next week brings ad:tech back to San Francisco for another exciting conference and expo. I'm pleased to be returning to the big show and traded notes with ad:tech Content Chair Drew Ianni about what we...
View ArticleJapanese BT Market Growing; ad:tech Tokyo Recap
After having visited Japan almost two years ago, I recently had the pleasure of attending and presenting at the very first ad:tech Tokyo. Because it was the first ad:tech held in Japan, the folks who...
View ArticleWhy agencies are lacking innovation
The current agency model is broken. Agencies aren't built to accommodate innovation. Online marketing requires too many specialists to be effective. Those are some pretty bold statements, no? They seem...
View ArticleWant online branding? Try social media
It's not often that industry panels produce surprise results, but moderator Amanda Richman publicly admitted her surprise during a session on Wednesday at ad:tech New York. Richman had assembled brand...
View ArticleMartin Sorrell answers burning industry questions
Google messes up Android navigation 109 comment(s) Projecting Online Ad Revenue - A Guide for Tech StartUps 21 comment(s) The absolute WORST brand page on Facebook 16 comment(s) The American Express...
View ArticleWhen Barnum & Bailey Meets Ripley's Believe it or Not at ad:tech San Francisco
It's no secret that I love online video. I write about it, report on it and watch a lot of it. Heck, just today I've been watching a handful of banned SuperBowl ads, including this fantastic one from...
View ArticleThe Bloody Side of Advertising Innovation
On Wednesday April 21st, from 11-1pm, I will be chairing the Marketing Masters track at Ad:Tech San Francisco entitled, "The Bleeding Edge of Advertising Innovation". As you can see, I am pretty...
View ArticleWhat Do You Do, Exactly?
Someone with whom I've worked for several years asked me the other day, "what exactly is it your team does? Or better yet, what background does your team have?" Needless to say, I was a bit shocked...
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Meet "The Idea Guy" Live at Ad:Tech SF
The instinct to defend ourselves is natural. Similarly, the instinct to defend our ideas is natural. Often times people defend their ideas and don't realize they are defending self interests; not...
View ArticleExperience the best of ad:tech at your desk
Can't make it to ad:tech San Francisco this week? Don't worry -- iMedia Connection has you covered. The marketing festival kicks off today, and iMedia's team of editors will be blogging from the...
View ArticleArianna Huffington and the Age of Humanity
When I showed up for Arianna Huffington’s keynote at ad:tech in San Francisco last week, I expected to hear about her vision of the online publishing industry and the role of advertising in it......
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Are you a startup on the brink of the next big thing? Apply for the ad:tech...
ad:tech has partnered with two brands to give digital marketing startups the opportunity to pitch to billions of dollars in brand marketing power at ad:tech New York 2013. The Startup Spotlight Series...
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ad:tech London Helps Me Spit Out The American Koolaid
.. and all I got was this lousy t-shirt As I get ready to head out to the UK for ad:tech in about 72 hours, I've been asked by a couple folks why I make the trip so far from California (where I live)...
View Article3 tips for brands that want to go big on BuzzFeed
tl;dr: If you are working in branded content, you need to take authenticity seriously. If you want to tap into BuzzFeed's 150 million monthly uniques, you can't wing it. Audiences can sense if content...
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